IMPROVING REAL LIFE

things we do

things we do

 

GUILD-IRL is a full-service fashion design agency specializing in building exceptional fashion brands. We transform your vision into reality, guiding you from initial concept through development, sourcing, and production—both domestically and internationally. Wherever you are on your journey, our collaborative approach allows you to focus on what you do best: growing your business.

Our services include, but are not limited to:

 
 

DESIGN

  • TREND AND MARKET RESEARCH

  • DEVELOP BRAND HANDWRITING

  • MOOD BOARD CREATION

  • COLOR PALETTE BUILDING

  • SKETCHES (CADS)

  • BALANCED ASSORTMENT

  • PACKAGING DESIGN


PRODUCT DEVELOPMENT

  • FACTORY-READY TECH PACKS

  • FABRIC SOURCING

  • GRADED SIZE CHARTS

  • FACTORY ON-BOARDING AND MANUALS

  • FACTORY COMMUNICATION

  • GARMENT COSTING

  • FITTING SESSIONS + REPORTS


PRODUCTION

  • CRITICAL PATH CREATION

  • LEAD TIME MANAGEMENT

  • PRICE NEGOTIATION & MARGIN PROTECTION

  • CALENDARING AND ON-TIME MANUFACTURING

  • SHIPPING + PACKAGING STANDARDS

  • TESTING PROTOCOLS


BRAND STRATEGY, DEVELOPMENT & CREATIVE DIRECTION

  • BRAND DECK CREATIONBRAND PERSONALITY + DNA

  • GO-TO-MARKET STRATEGY

  • CREATIVE DIRECTION

  • PHOTOSHOOTS

  • MODEL CASTING

  • ART DIRECTION


MORE THINGS WE DO

  • ACTIVEWEAR BRANDS

  • LIFESTYLE BRANDS

  • DTC

  • WHOLESALE

  • DENIM

  • LEATHER

  • INTIMATES AND SWIM

  • BABY AND KIDS

  • ACESSORIES


GUILD-IRL

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GUILD-IRL 〰️